Panelists at the AAR Congressional Activation event.

AAR Congressional Activation

American Association of Railroads

Corporate/Association

Not your grandparents’ railway system, The Association of American Railroad wanted to re-introduce Members of Congress and their staffers to the modern American Railroad system and the technological advances it made in the last century.

Event Name

AAR Congressional Activation

Years

2018 + 2019

Client

Subject Matter, American Association of Railroads

Event Type

Brand Activation

Audience

Members of Congress, Congressional Staff,
Industry Experts

Attendee Count

300

Event Format

In-Person, Single Day

Location

The U.S. Capitol Complex | Washington, DC

Lady with a VR set at the AAR Congressional Activation event.

Bringing the Railroad to Rayburn, we conceptualized and crafted an interactive marketplace for association members to showcase their cutting-edge technologies through interactive experiences like augmented reality and interesting video displays. Member booths were provided with a prefabricated exhibitor space, creating a cohesive event design, while allowing member organizations to showcase their individual technologies.

Display at the AAR Congressional Activation event.

Guests at the AAR Congressional Activation event.

Guests at the AAR Congressional Activation event.

Guests at the AAR Congressional Activation event.