NBC TV personalities at the Start Today Wellness Retreat event.

Start Today Wellness Retreat

NBCUniversal

Corporate

NBC’s Today Show Third Hour hosts joined viewers and superfans in the stunning Sonoma County to relax, renew, and explore all that Sonoma has to offer. This exclusive experience included admission to a special taping of Today’s Third Hour, a chance to Shop Sonoma with host Jill Martin, and a ay full of wellness activities at Bricoleur Winery led by Al, Craig, Sheinelle, Dylan, and contributor Stephanie Mansour.

Event Name

Start Today Wellness Retreat

Year

2023

Client

NBC Universal

Event Type

Corporate

Audience

Today Show Viewers + Super Fans

Attendee Count

150

Event Format

Multi Day Wellness Retreat

Location

Sonoma County, California

Start Today Wellness Retreat guests at the buffet table.

The Dufour teamed worked with NBC to provide a flawless guest experience and jam-packed itinerary for Start Today guests – coordinating multiple venues, transportation, swag, logistics and programming over the three-day retreat. Guests were ale to join the Today Show family and experience Sonoma in a one-of a-kind curated trip that featured wine tasting, cooking demonstrations, yoga, and much more.

NBC TV personalities at the Start Today Wellness Retreat event.

Yoga at the Start Today Wellness Retreat.

Cooking exhibition at the Start Today Wellness Retreat.

Fruit infused drinks from the Start Today Wellness Retreat.

Panelists at the Start Today Wellness Retreat.

Image of a winery at the Start Today Wellness Retreat.